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The Importance of Free Cash Flow in SaaS
One of the great knocks about SaaS, I would say for almost all our careers, maybe up until 2018 is that they never make money. It's way more a founder who hears free cash flow and doesn't understand what that means. And if you're growing at hyper growth all the way to a billion in revenue, it might take a long time because you're still consuming half of all your revenue in sales and marketing.