bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor
HUNGRY.
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How to Be a Great Strategist
Mail order companies had probably all sorts of issues before the market developed because there weren't DHLs and you know DPDs. They might have been to it they might have worked our workarounds to say well I've a simple one would be we're gonna charge people for shipping. The most important thing is to just wake up every day and go the world's changed, he says. "What makes a great strategist is someone who's quite prepared to ask really quite difficult and annoying questions like a four-year old"
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