5min chapter

Future of StoryTelling (FoST) cover image

Reinventing Retail — Ben Kaufman

Future of StoryTelling (FoST)

CHAPTER

What's the Biggest Problem for Families?

CNN's Jarrett Bellini talks to the team behind incanto, a new line of Disney merchandise stores. The idea is that instead of just watching a movie like a kid watching incanto for the first time, the promise of camp is more immersive. Incanto was a really special development experience because we actually got to work with the filmmakers and merge how our venues work with all the story beats in the film.

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