The new fundamentals of the 2024 campaign
Playbook Deep Dive
Swing State Strategies for 2024
This chapter explores the pivotal role of swing states in the upcoming 2024 election, highlighting demographic shifts and educational divides that shape voter preferences. It emphasizes the strategic importance of campaign outreach in states like North Carolina, Florida, and Georgia, while analyzing the financial demands of remaining competitive in these battlegrounds. The discussion also addresses the implications of recent political changes, including ballot initiatives and congressional control, in determining the electoral landscape.
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