Viral Mattress Ads & Crowdfunding
The Unofficial Shopify Podcast
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Mastering Crowdfunding and Marketing Insights
This chapter explores the significance of social proof and effective marketing strategies, particularly through live sales updates on Shopify. It discusses challenges faced during crowdfunding campaigns, emphasizing honesty and communication with customers to build community and manage expectations. The speakers also highlight the necessity of having a solid prototype and understanding marketing metrics to ensure successful product launches on platforms like Kickstarter and Indiegogo.
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