Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales, Marketing, and Customer Success, she uses data-driven insights and AI to scale personalized programs and deliver real business impact across complex enterprise accounts.
Watch this episode and learn:
How to unite Sales, Marketing, and CS around a focused account list
Why merging ABM and Field Marketing creates stronger engagement and ROI
Strategies to run One-to-one, One-to-few, and One-to-many programs effectively
How AI is transforming account research, content personalization, and forecasting
