E078: Going Global
OPERATORS
00:00
Exploring the Complexities of International Business
This chapter reflects on the speaker's experiences in Rome and Italy, highlighting the surge of American tourists post-COVID and the challenges of understanding local consumer cultures. It delves into the intricacies of marketing strategies for global brands, emphasizing the importance of localization to resonate with diverse markets. The conversation further explores the hurdles brands face in international expansion, including regulatory challenges, cultural differences, and the need for tailored product offerings.
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