62. How This Photography Business Makes $2M/Year (90% Passive Income)
The UpFlip Podcast
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The Importance of Content Creation in Photography
I started doing free training and education on my blog back in like 2009. I realized the reason our conversion rate was so high was not because of our sales page or the ads we were running. It was because I had spent eight years helping people for free. And that built up a level of trust. That level of trust has not diminished over the last 14 years. We are creating just as much as we're charging for free, creating content for free. So it's kind of an evolution. This happens as your business grows and changes depending on what marketing path you want to go down. You can go down the fine art luxurious work with high-end planners route to raise your prices.
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