The two most important things are getting more customers and making them worth more. In order to keep doubling down on that, you have to double your sales velocity every time you want to double the business. Most people just think, oh, I started marketing that made me some money. So I'm going to market more to make me more money. And it's not that. You will become rich doing that if you just want to market a lot but you will not build assets that are valuable.

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