Brands Are Learning That There's a Trifecta of Disruption

This is a moment that is really beginning to give people a foretaste of what they are going to need to do in order to manage successfully going forward. Brands are learning that a lot of the things that they felt they could take for granted, and you know, the kind of clacheed example right now is supply change. And as we look ahead, this is the kind of disruption that people are expecting to continue.