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The 12 Successes of Ajit Jayan
The good news is that we tend to very well with very narrow circles of competence. We don't need to have large circles of competence, so the initial starting point of things that we are likely to understand are things that we consume. So for example, you might be might have an apple phone, you know, you might buy Levi's jeans and you might buy Nike shoes and so on. You already have some understanding of those businesses. For a company to get a dollar from you means that they've got some tremendous mode. Because as humans, we're going to be very careful about optimizing.