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021 - Are Our Cravings and Comforts Holding Us Back? (with Michael Easter)

excellence, actually

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Exploring the 2% Rule and Human Decision-Making

This chapter explores the 2% rule revealing how a small minority prioritize long-term benefits over short-term comfort, impacting decision-making, health, and daily choices. It discusses the scarcity loop, 'enoughness,' and prevalence-induced concept change in relation to our tendencies towards comfort and ease.

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