The Generalist cover image

Endless Media

The Generalist

00:00

Using IP to Grow Your Fandoms

A 2017 study found that 41 of the 50 highest-grossing films ever built on existing IP. The sheer volume of reboots or sequels rose from 16% in 1981 to 80% in 2019. Disney has been particularly attuned to these dynamics and adept at exploiting them. While there is a benefit to protecting IP holders, over-policing may limit further creativity.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app