Netflix Golden Globe noms, bipartisan agreement on encryption, and Amazon's plan for fashion
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Amazon's Fashion Disruption
This chapter explores Amazon's venture into the fashion industry and the potential challenges for traditional brands. It contrasts the emotional aspects of fashion shopping with Amazon's transactional model, discussing strategies from competitors like Alibaba and Shopify. The chapter also highlights the importance of brand authenticity and consumer trust in a landscape increasingly influenced by algorithm-driven sales.
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