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E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success

Marketing Operators

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Maximizing Marketing Success Through Accurate Measurement and BFCM Preparations

This chapter discusses the significance of upper funnel investment for brands, particularly in evaluating media effectiveness through tools like Pression AI. As BFCM approaches, the focus shifts to optimizing marketing strategies and production preparations for a successful campaign.

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