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What Problem Am I Solving - Who's Problem Am I Creating?
Anything you're creating is solving some kind of problem for someone. You can take the same content and deliver it in a different way. People want to be given more if they're at the end of whatever it is that you just created. I think people get to the they they'll write something or create something and then get to the end of itI don't want to sell them on something else, he says.