I see a lot of new investors getting overwhelmed with choosing an investment firm or brokerage to invest with. I think that it's important to get the right brokerage, but it's a relatively small thing and people get really hung up on it. My personal preference is Vanguard. The reason for that is Vanguard is structured differently than every other investment firm out there in the sense that it is owned by its investors. Every company serves two masters: They serve their customers and they serve their owners.
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