Seth Godin- The Practice
From The Green Notebook
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The Key to Getting Better in the Military
People join the military to do something better with their lives than what they were doing before. What we feel is the satisfaction of following instructions and exceeding expectations by just a little bit. If you can get people hooked on that feeling, now you have an engine in place that lets you move in a given direction. One of the worst days in the life of an Olympic athlete is the day after the Olympics.
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