The Key to Getting Better in the Military

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People join the military to do something better with their lives than what they were doing before. What we feel is the satisfaction of following instructions and exceeding expectations by just a little bit. If you can get people hooked on that feeling, now you have an engine in place that lets you move in a given direction. One of the worst days in the life of an Olympic athlete is the day after the Olympics.

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The extraordinary Seth Godin joins Joe to discuss the importance of focusing on the practice over outcomes, why the process matters, and how we can create buy-in within our organizations. Seth also explains why writing is important habit to develop in our personal and professional lives.

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing and work. He’s a recent inductee the Marketing Hall of Fame, and a member of the Direct Marketing Hall of Fame, and the Guerilla Marketing Hall of Fame.

In addition to writing and speaking, Seth was founder and CEO of Squidoo.com. His blog www.sethgodin.com is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!