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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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CHAPTER

Design Thinking - How Do We Give Shape to Creativity?

Designers don't have the self-awareness to summon their creativity on demand, she says. "Divergent and convergent thinking really comes out of design thinking," he adds. But it's not just doing that cycle once: It's doing it again and again and again.

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