The Grapple Shake on TikTok

McDonald's brought back grimace for a nostalgic marketing campaign to target Gen X who remembers them from childhood. But that's when things spun out of control. People are buying these purple milkshakes and then pretending to die and posting it online. Yetis, Jack and I got curious about the marketing company behind this campaign. Widen and Kennedy is known for provocative and sometimes confusing ad campaigns.

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