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Should Christianity Today Stop Emphasizing Church Scandals? with CT President, Tim Dalrymple
Truth Over Tribe: Christian Takes on Culture, News & Politics
How Do You Prevent That From Happening?
In 2014, there was actually a big change that impacted a lot of media organizations. A lot of these media organizations had become very dependent on advertising. And so they saw their traffic drop by about 40%. That is a devastating blow because that traffic directly impacts your advertising. At the same time, people were beginning to be willing, once again, to pay for good content. So I can tell you where we're at today, that we are essentially a three-legged stool in terms of our revenue, advertising, subscriptions, and philanthropy.
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