16min chapter

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Extreme Personal Brand Growth with Rory Vaden | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

CHAPTER

Mastering Personal Branding in Real Estate

This chapter explores the transformative journey of building personal brands and businesses, with a focus on the real estate sector. It emphasizes the importance of digitizing one's reputation and the need for agents to create trust through authenticity and targeted audience engagement. The discussion includes practical strategies for standing out in a competitive market, highlighting the significance of a narrow focus and the role of content marketing in fostering trust.

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