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Ana Andjelic | The challenges of rebooting a legacy fashion brand in a fast-changing world

Love, Hate, Create

CHAPTER

The Importance of Execution in Strategy and the Challenges of Rebranding

This chapter discusses the significance of execution in strategy and the difficulties of rebranding. It emphasizes the need for resources and creative execution, particularly in the first year of rebranding, and highlights the importance of motivating people and consistently delivering.

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