7: Cultural Constructs Are The Real Brand Opportunity
Unseen Unknown
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The Power of Story Telling
Nancy darte is an incredible speech writer that's worked with, you know, the top minds in the world. She talks about comparing what is versus what could be and how powerful this juxtaposition can be. We tend to set our expectations based on past experiences so when we see a lot of this footage, we feel that like it could happen all the time. And i think part of what's happening there is taking advantage of the availability heuristic,. This idea that wears. Human beings a very hard at understanding a kind of the rule of averages and statistics.
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