The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Effective Delivery

This chapter explores the importance of capturing the attention and interest of potential customers by appealing to their subconscious mind. It emphasizes the need to create an irresistible introduction that stands out from the competition, potentially incorporating one or more of the five senses. The chapter also discusses the role of touch in creating a sense of ownership and highlights the effectiveness of providing samples or demonstrations to help customers experience the product or service.

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