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436: Creating A Guaranteed To Convert Marketing Strategy - Behind the Scenes Series Day #1

Embodied CEO

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The Third Component to a Successful Marketing Strategy

A lot of agencies get it wrong when they ask the client what their budget is, and then they go off that budget. And so there's been a handful of clients that i've actually had to either recommend they raise their budget or we've had to lower the sales goals. You are creating an experience at every level of your marketing strategy. The first experience you create is attracting an audience, right? And that's usually through content. Then you're creating an experience to take that person, that audience member, who as maybe just seen a post or seen a video or come into contact with your brand. They feel something, or they should feel something, when they consume your content. That

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