Choiceology with Katy Milkman cover image

On a High Note: With Guests Maurice Schweitzer & Matthew Polly

Choiceology with Katy Milkman

CHAPTER

Understanding the Peak-End Rule

This chapter explores the peak-end rule, a psychological phenomenon that affects how we remember experiences based on their most intense moments and conclusions. Drawing from Daniel Kahneman's work, it discusses the implications for memory and retention in high-stakes roles such as crisis volunteering. The chapter emphasizes the importance of balancing challenging tasks with enjoyable ones to enhance satisfaction and mitigate burnout.

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