The Mythology of Quiet Luxury (with Amanda Mull)
High Brow
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The Importance of Legacy in Fashion Marketing
The easiest way to sell a fashion brand, if you're skilled at it at all, is to build on its quote unquote heritage. Heritage is a huge selling point in fashion marketing. LVMH have selling heritage and legacy down to a science. They don't want their products to be associated with a brand new crop of people. And they own Laura O'Piana, or they're invested in also some other brands related to this phenomenon.
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