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Cutting Through The Clutter With Your Marketing

Dan Kennedy's Magnetic Marketing Podcast

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Cash for Clunkers - The Most Successful Business in the Automotive Industry

You would think that somebody on a mailing list about a particular topic might be eager to get anything about that particular topic. And so all these assumptions i in every place. They are the things that get in our way and cause us to underestimate the difficulty of each step of the task, and therefore make tactical mistakes. So it's really important to question every assumption that you have about every step of your process and how people will react to it as they move from step to step to step. I mean, i ye, i was talking to my client yesterday, who owns a huge forwrd lincoln mercury store here in baltimore. He's owed over 400 thousand dollars from the

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