Target Audience, Financial Literacy, and Social Media's Impact on Financial Education

Where do you go to get financial advice? More and more people are turning to Instagram, YouTube and TikTok for money matters. David Harper meets the ‘Finfluencers’ – financial influencers entertaining and educating young people around the world, and bringing in big numbers in the process. Caleb Hammer is a YouTuber with over 600,000 subscribers who conducts financial audits on the forensic financial details of individuals in the hope of helping them to budget better.

He also speaks to Hannah Rimm and Alexandra Koster, who run the Money Diaries feature at online magazine Refinery 29. They are deluged with submissions every week.

And we hear from Sharan Hegde, from Bangalore in India. He has over 4 million subscribers on Instagram and YouTube combined.

Presenter: David Harper Producer: Victoria Hastings