
Luxury Advertising
Under the Influence with Terry O'Reilly
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Luxury Goods: Conspicuous Consumption and Outward Expression
Luxury purchases are all about standing out. There is a great aspirational quality to luxury goods, which fuels a desire to reach up. High end items provide a way for people to feel like insiders. American express has long pos itself as the exclusive card. It's said that you have to charge a quarter of a million dollars or more per year to qualify. Not much is known about it as so few are invited to have it.
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