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7min chapter
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
Always Be Testing
Collaboration and the LTV Piggy Bank
This chapter highlights the need for collaboration between finance and marketing in the e-commerce world. It discusses the concept of the 'LTV piggy bank' and the importance of balancing new customer acquisition with customer retention.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode