Going Deep on Paid Traffic Trends & Attribution
eComFuel
00:00
Is There Any Way to Capture Retail Attribution?
If you have your own brick and mortar store, whether you're running Shopify POS or a different POS, we can pull that in no problem. Now obviously when you get into wholesale, it is a lot harder since those wholesalers are not sharing the individual user level purchase data with the merchant. So then they can start to understand how all of their digital marketing efforts might have had a hello impact on driving a retail conversion. The other thing that we see increasingly is most brands where they're testing out going into retail and they're testing wholesale, they're not rolling it out nationally to start. They're starting by testing on a geo level and then what brands will do is they'll
Transcript
Play full episode
