Amazon Seller School, How to Sell on Amazon cover image

Cultivating a Successful Amazon Brand: In-depth Strategies with Mina Elias

Amazon Seller School, How to Sell on Amazon

CHAPTER

PPC Advertising Tips for Success on Amazon

This chapter discusses the importance of PPC (Pay-Per-Click) advertising on Amazon and shares tips for success. It covers strategies such as launching discovery campaigns, breaking up auto campaigns, using separate campaigns for main and top keywords, and launching branded, product-targeting, and category-targeting campaigns. The chapter also emphasizes the need for a sufficient budget, starting with lower bids, and refining campaigns based on search term reports.

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