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11min chapter
Cultivating a Successful Amazon Brand: In-depth Strategies with Mina Elias
Amazon Seller School, How to Sell on Amazon
PPC Advertising Tips for Success on Amazon
This chapter discusses the importance of PPC (Pay-Per-Click) advertising on Amazon and shares tips for success. It covers strategies such as launching discovery campaigns, breaking up auto campaigns, using separate campaigns for main and top keywords, and launching branded, product-targeting, and category-targeting campaigns. The chapter also emphasizes the need for a sufficient budget, starting with lower bids, and refining campaigns based on search term reports.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode