Rundown: Shopify marketing shifts, Walmart Health losses & Poppi faces lawsuit
The Modern Retail Podcast
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Navigating Health Claims and Branding Challenges in the Food Industry
The chapter explores the decisions made by Walmart Health and Poppi in response to lawsuits about health claims and evolving brand positioning, shedding light on the complexities companies face when communicating health benefits to consumers and the importance of clear branding strategies as businesses grow.
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