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two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates

two & a half gamers

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What Should the Global Launch Budget Look Like?

What should the global launch budget look like and what do you need to take into consideration? So let's start with soft launch KPIs. Then how steep is your LTB curve? Is it actually increasing over time? Do you know us? How does that evolve? And then it's really important to think about the team experience. Because even though I said it's fun, it's also super stressful and everything can go wrong. That's how it is. Super big. If you get featuring, then it's even worse afterwards. Yeah. Have your backend thing be ready on the phone. Oh, yeah.Yeah. Not all of them. Not only net 60. Okay. Net

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