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GEN C: Building Authentic Communities in the Digital Age with Kudzi Chikumbu

CoinDesk Podcast Network

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The Evolution of Creator Marketing

This chapter delves into the evolution of creator marketing, particularly on platforms like TikTok and Musical.ly, highlighting the shift from traditional influencer strategies to authentic brand engagement. The discussion emphasizes the importance of self-expression, community connection, and audience feedback in content creation, alongside the role of authenticity in modern marketing. Additionally, it explores strategies for creators to build their audience and navigate trends while fostering genuine engagement.

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