In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, discuss product marketing. Martina is a leading mind on the subject and the author of “Loved: How to Rethink Marketing for Tech Products.” Learn what product marketing is, how it fits with other functions, and why it ultimately matters.
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In this discussion we unpack:
- The fundamentals of product marketing
- Its interplay with product management, traditional marketing, and sales
- A real world success story
- Identifying a need for product marketing at your company
- The case for product marketing at your company
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References:
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Where to find SVPG:
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Where to find Christian Idiodi:
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Where to find Martina Lauchengco:
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Timestamps:
[00:00:00] Intro
[00:01:37] Product marketing 101
[00:03:24] Which companies need product marketing?
[00:07:30] Structuring product marketing
[00:09:40] How product marketing differs from traditional marketing and sales
[00:10:28] An example of successful product marketing
[00:14:46] Healthy collaboration between product marketing and product management
[00:18:57] How to do product marketing without product marketers
[00:20:52] Making the case for product marketing at your company
[00:24:03] Outro
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Disclaimer:
While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/
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Production:
Production by supermix.io
