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16min chapter
Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
Mobile Dev Memo Podcast
Mastering Experimentation in Consumer Products
This chapter explores the significance of rigorous experimentation in enhancing user experiences, particularly in digital products and the gaming industry. It covers vital aspects such as hypothesis formulation, controlled changes, and metrics like retention and revenue for measuring success. The discussion also addresses common pitfalls, the importance of statistical parity, and the challenges faced when transitioning from larger companies to startups in the context of A/B testing.
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