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17min chapter
How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable
The MAD Podcast with Matt Turck
Evolution to Enterprise: Challenges and Strategies
The chapter discusses Airtable's transition from a product-led growth approach to an enterprise platform, highlighting challenges in meeting enterprise needs and the strategic shift towards targeting senior buyers within organizations. It delves into the evolution of the company's platform capabilities, scalability, data integrations, and consolidation of business processes, positioning in the market alongside major industry players, and adapting to the evolving landscape of digital disruptions across industries. The discussion also covers the company's transition from a self-serve model to including a sales team, emphasizing continuous growth, hiring, product development, and organizational structure shifts to align with strategic priorities.
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