2min chapter

The Revenue Formula cover image

How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)

The Revenue Formula

CHAPTER

Building a Million-Dollar Sales Pipeline

This chapter delves into strategies for sourcing a substantial sales pipeline aimed at achieving a $1 million annual recurring revenue. It discusses the unique challenges faced by account executives in different organizational sizes and emphasizes the collaborative role of AEs within the marketing team to drive revenue goals.

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