109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
GTM Live
00:00
Are You Getting Locked Out of Deals?
A lot of salespeople take direct feedback from customers and feed that into the product. You need to assess about why did they say they're presenting you with a solution, he says. Once you figure out what they actually need, you need to go if you believe in it so much, "you've got to build a business case against it"
Transcript
Play full episode
