113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
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How to Create a Messaging Strategy That Resonates With Your Audience
The next steps are really one filtering through those findings right so that's what I call the kind of opportunity phase. Then creating a messaging map which is really prior to sort of making a prioritized list of themes and then finding your focus. So kind of really narrowing down and focusing on removing and not adding because the challenge with the research phase is that you have all these conversations, you have all this data,. You have all of these different kind of avenues to go down and it can be a bit overwhelming.
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