Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Campaign Trend Podcast
00:00
The Importance of Giving Back
Just because you get someone in the door and make a donation doesn't mean that there's any loyalty, there's no brand recognition with you. Most of these folks really do want insights into the campaign. They wanna feel like they're part of the team. And so doing some small things can help build that kind of more of a two-way relationship.
Transcript
Play full episode
