6min chapter

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Your Brain at Work LIVE | Building Clarity in Uncertain Times

Your Brain at Work

CHAPTER

Building Habits for Culture

Culture and habit are two very different things, but they can be used together. ZB created a series of learning sprints for its 17,000 employees to learn about the Culture Promise. When you learn socially, you embed more deeply, act more easily; social information encodes automatically in your brain. The culture promise was developed over three or four months with help from creative teams on the plant floor.

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