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Opportunities in the Billboard Business
The chapter explores the journey of entering the billboard business, highlighting the speaker's initial uncertainties and eventual proactive approach to acquiring and managing billboards. It delves into the strategic acquisition of a neglected billboard, successful advertising deals with local businesses, and the profitability and potential for wealth-building in the industry. The chapter also focuses on regulatory challenges, market dynamics, and the importance of relationship-building in the specialized field of billboard business.