20min chapter

Mobile Dev Memo Podcast cover image

Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue)

Mobile Dev Memo Podcast

CHAPTER

Evolving Marketing Analytics in Tech

This chapter explores the transformation of communication strategies within a leading tech company, emphasizing a shift toward transparency and open dialogue. It highlights the challenges of navigating data privacy and the implications of regulatory changes on marketing analytics within the app and gaming industries. The discussion underscores the necessity for modern marketers to adapt to evolving marketing strategies, emphasizing a holistic approach to analytics and the need for innovative measurement techniques.

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