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Season 2, Episode 7: PowerPoint
Acquired
The Ultimate Bundling and Microsoft Office
The bundling of word excel and power point into office was one of the best and most genious business decisions of all time. When they did it, each of those products was selling separately for 500 dollars. All three of them had competitors in each of their, you know, word processing presentations and spread sheets that sold for about the same price. But when mikrasof bundled all three of them, they sold the three of them together for a thousand dollars.
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