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How to Evaluate the Success of Information Architecture
Sally: I often say my little controversial statement is that information architecture should not be iterative. Like if you don't quite get the database structure right and the metadata right, adding it in later is really hard. And as you have to kind of undo stuff, lots of rework. So try and do that as little as possible by just, you know, thinking a little bit ahead of time about what you're going to build.