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352 | How the Media Lost Its Way and Lessons for 2024 with Steve Krakauer

The Realignment

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CNN's Business Is Not the Nightly Ebbs and Flows of Ratings

CNN's business is not necessarily the nightly ebbs and flows of ratings. It is winning the big moments, elections, breaking news. If you're seen as trustworthy by a large swath of the American public, then it doesn't matter what the ratings are. So if you're seen that way, if you're perceived that way, then you can charge a premium for your content.

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